Posts Tagged ‘Advertising’
5 Unique Ways Your Business Can Benefit from Local Marketing.
5 Unique Ways Your Business Can Benefit from Local Marketing. Whether your business is local or global, there are several ways that you can benefit from locally based marketing. For businesses that want to grow beyond their local borders, local marketing can even be a key to expanding to international markets. Here are 5 ways…
Read MoreThe biggest mistakes you can make in your business, Vol. 1-5
The facts. As a business owner, I am a firm believer that it’s ok (in fact important) to make mistakes in your business…with TWO conditions: The mistakes you make must never put you out of your house or out of your marriage. All of the mistakes that I’m about to explain to you have come…
Read MoreTouchpoints 101
Welcome class, today’s topic is “Touchpoints” I read an interesting article from the Newsletter “Think Google” this week that talked about the consumer and the various journeys they take when it comes to selecting a product or service. Within that article they mentioned the word “touchpoint” several times. Being in this “line of business” we…
Read MoreTargeted Advertising – Where do you start?
Lets face it… No one can afford to advertise to everyone, so the first step is to determine who you should be advertising to. Start by making a list of the demographic characteristics of your current customer base, this list could include, but is not limited to: Figure 1 Example Data from Google Analytics…
Read More3 Things to Consider When Setting Your PPC Advertising Budget
Customers often ask us how much Pay-Per-Click (PPC) Advertising costs. The truth is, there’s no right answer to that question. PPC costs will vary for every business and often for different campaigns within a business. What we can share with you is 3 key things you need to review to determine what YOUR PPC advertising…
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