5 Unique Ways Your Business Can Benefit from Local Marketing.

5 Unique Ways Your Business Can Benefit from Local Marketing. Whether your business is local or global, there are several ways that you can benefit from locally based marketing. For businesses that want to grow beyond their local borders, local marketing can even be a key to expanding to international markets. Here are 5 ways…

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How to start a PPC Google Ads Campaign for a New Website?

A website is nothing without traffic, and to drive traffic to your website requires advertising. Whether you\’re trying to sell products or services online, one of the best ways to drive quality traffic to a new website is with Google AdWords. What exactly is Google AdWords? Google AdWords has several campaign types. This article will…

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Touchpoints 101

Welcome class, today’s topic is “Touchpoints” I read an interesting article from the Newsletter \”Think Google\” this week that talked about the consumer and the various journeys they take when it comes to selecting a product or service. Within that article they mentioned the word \”touchpoint\” several times.   Being in this \”line of business\”…

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Targeted Advertising – Where do you start?

Lets face it… No one can afford to advertise to everyone, so the first step is to determine who you should be advertising to. Start by making a list of the demographic characteristics of your current customer base, this list could include, but is not limited to: average age household income gender interest location language…

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3 Things to Consider When Setting Your PPC Advertising Budget

Customers often ask us how much Pay-Per-Click (PPC) Advertising costs. The truth is, there’s no right answer to that question. PPC costs will vary for every business and often for different campaigns within a business. What we can share with you is 3 key things you need to review to determine what YOUR PPC advertising…

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