Blog

Website Trends for 2018

You’ve designed your website and you love it! But maybe, just maybe, it’s time for a little makeover. The search engines and social media are continually updating their algorithms. It’s important to make sure that your website remains current within those trends. So, here are a few! Layouts – The trend is a Broken Grid…

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Marketing 101

We all need marketing Marketing is how you grow your business. Marketing is essential to a company’s success. It’s also one of the areas people struggle. You’re worried about how much it’s going to cost You don’t know what method will work best You’re already overwhelmed with the everyday operations of your business The good…

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Is Your Customer Service Policy Effective?

If you’ve been following this three part blog series on customer service; Do You Understand Your Customers (part 1) and Do You Have a Customer Service Policy? (part 2), then you will have analyzed your customer , developed a policy, and are now ready to evaluate the effectiveness of that policy. But where to start?…

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Do You Have a Customer Service Policy?

Last week we asked how well you know your customers. This week we’re going to use that information to write a customer service policy. Do you have a customer service policy in place? Do you think you need one? If you have a customer service policy, is it current to your customer base? Does it…

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Do You Understand Your Customers?

If someone asked you today, “Who’s your customer?” How would you answer? Do you know who your customer is? How has your customer base changed from when you started to where you are today? Have you changed to accommodate this new customer? If you have customers, you have customer service. As your company grows and…

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SEO Trends in 2018

As we dive into 2018, it’s worth reviewing our SEO and seeing if anything needs to be addressed for the new year. The search engines seemingly change their algorithms on a daily basis and it’s hard to keep up. The trends we’re seeing for 2018 are: Voice Search and Digital Assistants. Today, we speak our…

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Dealing With A Bad Online Review

Social media. It’s such a buzz word nowadays. But it is crucial to any business. I’m sure every one of us has searched for a restaurant or business, and the first thing you do is read the reviews. Or you’re shopping on Amazon and before clicking the “Buy” button, you read the reviews. Good reviews…

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Time To Analyze The Analytics

When I look at that title, the letters that stick out the most to me are “A”, “N”, “A”, “L”. Yep. Those are the ones. And doing analysis of your business requires an anal mind set for sure. There are so many analysis to be done, and if you geek out, like I do over…

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Overcoming Small Business Challenges

You finally realized your dream of owning your own business. And now you realize that it’s not all candy and unicorns. You knew it would be hard work. That you expected. But maybe you didn’t realize all the day to day craziness of running your own business. All the decision making that goes into it.…

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What Do I Need in a CRM?

What is CRM? CRM is Customer Relationship Management. And there are a ton of programs and software tools out there that can assist you with your CRM for your specific business. But what is it really and why do you need it? A CRM system is a must for every business. It helps you analyze…

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