Blog

So You Finally Did It (Part 1 of 2)

  You’ve been thinking about it for years. You’ve dreamt about it. Talked about it. Written about it. And now you’re doing it. You’re finally starting your own business. CONGRATULATIONS!!!! This is a huge step in a BIG direction. But have you thought of everything? Those are the things that keep small business owners awake…

What Is SEO and Why Is It Important to My Business?

What is SEO? It’s an acronym we have all heard at some point in our lives. And we probably all have a basic idea of what it is or what it means. But do you truly understand it and know how it affects your company’s marketing? SEO, or Search Engine Optimization, is how the search…

Social Media- Is It A Waste of Time?

Social Media is something we’re all very aware of. We use it in our personal lives and we use it in our business lives. But do you know how to EFFECTIVELY use it for your business? When considering a social media campaign here are five things you should consider. 1. Who is your Audience? “Oh,…

Website Design – Is It Time To Update Yours?

You started your business and somehow a website came along. Maybe you did the website design yourself or maybe you hired someone else to do it. Either way, big pat on the back to you for getting something online to showcase your business on this valuable piece of virtual real estate. Unfortunately, many business owners…

Taking Action Makes Positive Things Happen

Just like art mimics life so does business. Newton’s law of motion states that things in motion tend to stay in motion, and it’s the same in business.  Motion, or action in this case, builds your momentum, and makes everything else easier.  It’s always easier to keep things moving than it is to get them…

3 Things to Consider When Setting Your PPC Advertising Budget

Customers often ask us how much Pay-Per-Click (PPC) Advertising costs. The truth is, there’s no right answer to that question. PPC costs will vary for every business and often for different campaigns within a business. What we can share with you is 3 key things you need to review to determine what YOUR PPC advertising…

Do Your Customers Know What You Stand For?

When you hear the word “Brand” if you only think of a physical image, you need to dig deeper. A brand refers to how you connect with your customers, what makes you different, why you stand out over others in your industry and why people want to do business with you. You probably can easily…

Why You Should NOT Design Your Own Website

Your website is a valuable piece of online real estate for your business. Getting your own website is one of the first things you should do as a startup. #1: There’s more to web design than “pretty”. Web design is more than just picking a color you like, putting your logo on there and telling…

Using Segmentation to Make Your CRM Work for You

Did you know that on average only about 12% of marketing emails sent from your CRM (customer relationship management system) are opened? That means that if you have an email list of 1000 people, only about 120 of them are actually even opening your email to read your message. From there, only about 10-20% of…

Why SEO Is Important For your Business?

As a small business owner, you have a lot to worry about: marketing, service, staffing, accounting, and daily tasks. Mixed in there with your responsibilities is your website. Within that category is something that is important enough to warrant special attention: SEO. SEO – Search Engine Optimization – is a powerful process that helps search…