Blog

Image - Video Marketing - Trend or Fad?_CF_01-14-19

Video Marketing – Trend or Fad?

So which is it; trend or fad? Video marketing is a trend that is not going away; in fact it’s growing! Video is EVERYWHERE! And don’t we love it?!? Here’s a couple fun facts: In 2014, 72 hours of video were uploaded to YouTube every minute. (Digimind) Today, that number has exploded to 400 hours…

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Website Content is Always Under Construction!

Let’s get to work. Today, there’s no question that nearly all businesses have to have an online presence. In one word: Website! Our Founder and President, Brian will tell every business owner that “their website is their most important asset and their 24- hour employee.” Most business owners understand this fact and want to have…

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Marketing Strategies and how empathy can play a role.

The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and…

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3 Social Media Marketing Trends That Will Dominate in 2019!

Do you want to dominate 2019? Unless you’ve been living under a rock, you know that social media marketing is here to stay. It’s a necessary part of marketing strategy for any size business in any industry. With the change over to a new year on the calendar, here are three social media marketing trends…

2019 - Best Year for Online Marketing (Instagram Image for Blog Post)

2019 – Your Best Year for Online Marketing?

As we close the year 2018… It’s nearly impossible not to reflect on the things that made it a successful year. At BT Web Group, we had a tremendous year, learning more about: Advanced technologies that support all the services we offer Marketing strategies that work Website maintenance and consistent upgrades Online security and providing…

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The Amazing Future of eCommerce Technology.

“Beam me up, Scotty!” An iconic line from one of television histories most mesmerizing shows – Star Trek. Somehow, this futuristic technology was able to de-materialize a human and re-materialize them in the transporter bay on the space ship. It may seem impossible now, but the technology is slowly becoming a reality due to the…

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Why is a Newsletter Important to my Business?

20 words or less. A newsletter is simply a way for you as a business owner to stay in communication with your customers. Think of it like this You might not think of you favorite home décor magazine as a “newsletter” but it is in fact in that category. It’s a monthly subscription that updates…

National Ugly Christmas Sweater Day at BT Web Group!

December 21st is National Ugly Christmas Sweater Day!!! Our office is full of holiday cheer!!!   We took some time out of our day to shoot a fun video with some of our Team Members.   We hope Santa and our friends approve of our holiday shenanigans.   Check out all the response we received…

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Two Principles of Business Success.

The basics. There are basic principles that successful business rely on and you’ve probably heard a couple of them before: The customer is always right. Businesses have to evolve. This certainly isn’t an exhaustive list, but these are the 2 most common principles founders and leaders of companies that have been around for a long…

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Targeted Advertising – Where do you start?

Lets face it… No one can afford to advertise to everyone, so the first step is to determine who you should be advertising to. Start by making a list of the demographic characteristics of your current customer base, this list could include, but is not limited to: average age household income gender interest location language…