Posts

What Is Contextual Marketing and Why Do You Need To Be Using It?

In order to make your marketing content truly effective, you need a full understanding of your potential and existing customers’ behaviors. For example, if a prospect is reading SEO content on your website, a call to action to download a Facebook marketing eBook won’t convert them. Make sure you have a full understanding of your…

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6 Unique and Fun Methods You Can Use to Generate Traffic and Leads from Social Media

Generating traffic (which turns into leads) is the most crucial factor in increasing your sales and growing your business. While there are many ways to boost website traffic, social media is the one of the most favorable. Social media marketing is cheap and you can even run social media campaigns for free making it one…

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Six Tips for Creating a Flawless Website

Your website can be one of your greatest assets. Part of what can make or break a website is great and valuable content attracts visitors. This in turn creates a loyal audience that likes and trusts you. Great content isn’t everything, though. What if you never attract the attention of that audience? What if your…

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4 Factors To Consider When Choosing Software For Your Company

With the advancement of technology, the market has become flooded with software, apps, and tools all geared to help our business run better. These programs can provide added efficiency, accuracy, productivity and more. Unfortunately, with so many choices, it can be difficult to choose the right one for your company. Here are four things to…

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How To Leverage PR As A Marketing Strategy For Your Small Business

PR (public relations) is less expensive than traditional advertising and is a perfect addition to your marketing plan because it adds third-party credibility to your products and services. Given the power and cost-effectiveness of PR, it’s an easy first choice for budget-conscious business owners who don’t have the money for big advertising purchases.  Whether you…

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How To Build Trust Through Social Media

Trust among consumers is more important than ever.  In 2018, there was a massive data breach with Facebook. Twitter, Instagram and Facebook have been purging MILLIONS of fake account. YouTube is cracking down on fake news. In fact, 25% of consumers say that “trust in brand” is one of their top 3 reasons to shop…

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5 Easy Tips To Create Images That Maximize Your Social Media Effectiveness

Did you know that when people hear information, they will probably only remember about 10% of that information three days later? In contrast to that, if a pertinent image is paired with that information, 65% of people will retain that information after 3 days! In other words, if you aren’t using visuals in your social…

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5 Top Business Strategy Books To Read In 2019

We all need a strategy to move from point A to point B, no matter what profession we’re in. Do you want to grow your business, but you don’t know where to begin or what to do? If so, the answer is that you have to be strategic. If you want exposure to new ideas,…

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How Do You Know If Your Social Media Strategy Is Working?

If social media is part of your marketing strategy (and it should be), how can you be sure your social media strategy is working?  Most people think that it is about how many followers you have. In truth, while followers is one indicator of growth and visibility, the true measurement of a working strategy is…

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Tips To Grow Your Social Presence With Organic and Paid Advertising

There’s a lot of buzz on social media, and social media advertising can help you get into a position where customers see your ads instead of your competitors’. People aged 18 to 34 are more likely to follow a business on social media than in other ways. This means you’ll be able to reach that…

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