4 SEO Trends to Watch for in 2020
As online competition continues to skyrocket and new websites are being launched left, right and center, you may need to rethink your content marketing strategy. The digital world is constantly evolving. It’s more important than ever to position your website so you get the maximum benefit from these changes. These days, it’s not enough to…
Read Full Article7 Website Must-Haves for the New Year
Over 70% of potential customers choose whether to visit a business depending on the information they find online. So, your website is your biggest first-impression maker. The first thing you need is a secure, catchy URL (website address) that makes sense for your brand and is easy to remember for your customers and prospects. And…
Read Full Article5 Easy Steps to Create an Easy-to-Follow Content Marketing Strategy
Whether you are a newbie to content marketing or an old pro, there’s never a bad time to revisit your content marketing strategy to make sure it’s innovative, up-to-date, and relevant. In today’s marketplace, there is more competition than ever. One of your best strategies to beat the competition is to have smart, solid content…
Read Full ArticleWhat Is Contextual Marketing and Why Do You Need To Be Using It?
In order to make your marketing content truly effective, you need a full understanding of your potential and existing customers’ behaviors. For example, if a prospect is reading SEO content on your website, a call to action to download a Facebook marketing eBook won’t convert them. Make sure you have a full understanding of your…
Read Full ArticleSix Tips for Creating a Flawless Website
Your website can be one of your greatest assets. Part of what can make or break a website is great and valuable content attracts visitors. This in turn creates a loyal audience that likes and trusts you. Great content isn’t everything, though. What if you never attract the attention of that audience? What if your…
Read Full Article4 Factors To Consider When Choosing Software For Your Company
With the advancement of technology, the market has become flooded with software, apps, and tools all geared to help our business run better. These programs can provide added efficiency, accuracy, productivity and more. Unfortunately, with so many choices, it can be difficult to choose the right one for your company. Here are four things to…
Read Full ArticleHow To Leverage PR As A Marketing Strategy For Your Small Business
PR (public relations) is less expensive than traditional advertising and is a perfect addition to your marketing plan because it adds third-party credibility to your products and services. Given the power and cost-effectiveness of PR, it’s an easy first choice for budget-conscious business owners who don’t have the money for big advertising purchases. Whether you…
Read Full Article5 Top Business Strategy Books To Read In 2019
We all need a strategy to move from point A to point B, no matter what profession we’re in. Do you want to grow your business, but you don’t know where to begin or what to do? If so, the answer is that you have to be strategic. If you want exposure to new ideas,…
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