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Do You Have a Customer Service Policy?

Last week we asked how well you know your customers. This week we’re going to use that information to write a customer service policy. Do you have a customer service policy in place? Do you think you need one? If you have a customer service policy, is it current to your customer base? Does it…

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Do You Understand Your Customers?

If someone asked you today, “Who’s your customer?” How would you answer? Do you know who your customer is? How has your customer base changed from when you started to where you are today? Have you changed to accommodate this new customer? If you have customers, you have customer service. As your company grows and…

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SEO Trends in 2018

As we dive into 2018, it’s worth reviewing our SEO and seeing if anything needs to be addressed for the new year. The search engines seemingly change their algorithms on a daily basis and it’s hard to keep up. The trends we’re seeing for 2018 are: While the traditional SEO practices will still be in…

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Dealing With A Bad Online Review

Social media. It’s such a buzz word nowadays. But it is crucial to any business. I’m sure every one of us has searched for a restaurant or business, and the first thing you do is read the reviews. Or you’re shopping on Amazon and before clicking the “Buy” button, you read the reviews. Good reviews…

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Time To Analyze The Analytics

When I look at that title, the letters that stick out the most to me are “A”, “N”, “A”, “L”. Yep. Those are the ones. And doing analysis of your business requires an anal mind set for sure. There are so many analysis to be done, and if you geek out, like I do over…

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Overcoming Small Business Challenges

You finally realized your dream of owning your own business. And now you realize that it’s not all candy and unicorns. You knew it would be hard work. That you expected. But maybe you didn’t realize all the day to day craziness of running your own business. All the decision making that goes into it.…

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What Do I Need in a CRM?

What is CRM? CRM is Customer Relationship Management. And there are a ton of programs and software tools out there that can assist you with your CRM for your specific business. But what is it really and why do you need it? A CRM system is a must for every business. It helps you analyze…

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So You Finally Did It (Part 2 of 2)

Last week we talked about the first few steps involved in opening your own business. Today we are going to talk about the last few steps to consider when taking this big first step. The Finances and Legal Stuff These can be both exciting and stressful. Knowing the financial health of your company can relieve…

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So You Finally Did It (Part 1 of 2)

You’ve been thinking about it for years. You’ve dreamt about it. Talked about it. Written about it. And now you’re doing it. You’re finally starting your own business. CONGRATULATIONS!!!! This is a huge step in a BIG direction. But have you thought of everything? Those are the things that keep small business owners awake at…

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What Is SEO and Why Is It Important to My Business?

What is SEO? It’s an acronym we have all heard at some point in our lives. And we probably all have a basic idea of what it is or what it means. But do you truly understand it and know how it affects your company’s marketing? SEO, or Search Engine Optimization, is how the search…

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Social Media- Is It A Waste of Time?

Social Media is something we’re all very aware of. We use it in our personal lives and we use it in our business lives. But do you know how to EFFECTIVELY use it for your business? When considering a social media campaign here are five things you should consider. 1. Who is your Audience? “Oh,…

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Website Design – Is It Time To Update Yours?

You started your business and somehow a website came along. Maybe you did the website design yourself or maybe you hired someone else to do it. Either way, big pat on the back to you for getting something online to showcase your business on this valuable piece of virtual real estate. Unfortunately, many business owners…

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