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Customers today are more skeptical than ever which is why you need some good marketing ideas and tips. People have been taught not to trust anyone, especially on the internet. Online marketing experts and marketing messages that sound “too good to be true” can be found around every corner you look. But you have a…
Read Full ArticleShould You Have a Website?
Have you ever wondered if you should have a website? Here’s the answer…. Yes, please get a website already. If you don’t have a website, you’re missing out on big opportunities for business growth. If you have a website and it stinks, then don’t wait any longer to act. Get your website fixed. Get it…
Read Full ArticleWhat’s the difference between Digital Marketing, Online Marketing, and Internet Marketing?
Have you ever wondered what the difference is between “digital marketing” “online marketing” and “internet marketing“? As a Marketing Agency located in Lexington, KY we get asked this question frequently, especially when working with new clients who are confused about these terms and are looking for help from us to generate new traffic and customers…
Read Full ArticleSecuring Your Website
We all read in the news that websites are getting hacked nearly every day. How secure is your website? Is it secured at all? Did you know that in July 2018 Google is releasing Chrome68? What this means for you is that any website not protected with SSL/TLS (Secure-Socket Layer/Transport Layer Security) will be marked…
Read Full ArticleFirst Impressions
Do you need to find a good salon? Do you need to find information on a new car? When you do, what’s the first thing you do? If you’re like everyone else, you search the internet. But what if you don’t have a website for your business? Will people still find you? The value of…
Read Full ArticleSuccess in a Small Business
When you Google ‘Small Business’ so many items pop up. Everything from “Best Small Business Ideas” to “Small Business Financing” to “Small Business Support” and “Small Business Technology.” The truth is that you’ve probably already had an idea in the back of your head for a business and are ready to start refining it. Or…
Read Full ArticleCybersecurity For Your Small Business
Many small business owners think they aren’t as susceptible to a cybersecurity threat as a large corporation but the opposite is actually true. Large businesses have the money to implement more sophisticated security measures and they also have the funds to recover much more quickly when they are attacked. Take a look at these statistics…
Read Full ArticleWebsite Trends for 2018
You’ve designed your website and you love it! But maybe, just maybe, it’s time for a little makeover. The search engines and social media are continually updating their algorithms. It’s important to make sure that your website remains current within those trends. So, here are a few! Layouts – The trend is a Broken Grid…
Read Full ArticleMarketing 101
We all need marketing Marketing is how you grow your business. Marketing is essential to a company’s success. It’s also one of the areas people struggle. The good news is that marketing doesn’t have to be stressful. Here are a few tips to help you jump into the marketing pool. Social Media Advertising Public Relations…
Read Full ArticleIs Your Customer Service Policy Effective?
If you’ve been following this three part blog series on customer service; Do You Understand Your Customers (part 1) and Do You Have a Customer Service Policy? (part 2), then you will have analyzed your customer , developed a policy, and are now ready to evaluate the effectiveness of that policy. But where to start?…
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