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Recently our President, Brian Evans had a conversation with Smiley Pete Publishing, a local Publishing group in town. During that conversation Brian had mentioned that we had recently written a book that became a Best Seller on Amazon. This sparked interest and they asked if they could interview him about the book.
The book is titled “The Marketing Strategies Book: 101 Awesome Marketing Strategies you can use to Grow Your Business!” Here is a few of the questions from the interview:
Q: How is this book different?
There are many books on marketing, however most books focus solely on a particular type of marketing strategy rather than a complete list of options for businesses to choose from. There is no one-size-fits-all marketing strategy for businesses. The key is to recognize what the best marketing strategies are for your business, by testing and measuring results and then continuing to run the marketing strategies that provide the best ROI.
This book is not meant to be a how-to but rather a resource for business people to keep in the “marketing section” of their bookshelf and refer back to it when they need some inspiration.
Q: You begin by talking about online marketing—why?
I start with online marketing because it is the most important of all marketing strategies, and frankly, it begins with your website. Your website is your No. 1 online asset, because it’s typically the first impression new customers have with you, and the saying “you only get one shot to make a first impression” is truer than ever. Make no doubt about it, your website is your storefront to the world. It tells your story; it educates your customers and distinguishes you from your competitors. Fact is, 81 percent of customers go online and do research before they make a buying decision, and 77 percent of people read online reviews about a company to determine its trustworthiness.
Q: You write, “Marketing is absolutely everything to a business.” Can you expound?
Statistics prove that most businesses go out of business within the first two to five years. The primary reason for this is because potential customers don’t know they exist. They may have a better product or service, but if no one knows about it, then it doesn’t matter. CEOs must recognize that their most important role is to generate new customers and clients, and this is directly accomplished with better marketing.
Q: What marketing strategy is your favorite to work on?
Without a doubt, my favorite marketing strategy is Search Engine Marketing (SEM). This is a method of running online advertisements with search engines like Google, Bing and Yahoo. Consumers will often use a search engine to identify and compare purchasing options immediately before making a purchasing decision. The opportunity to present these consumers with advertisements tailored exactly to their immediate buying interests is very powerful, profitable and scalable.
For the full interview click here.
Our company has been growing businesses all over the Country.
How do we do it? Simple, we implement well thought out marketing campaigns that are detailed and customized to fit our Clients. With the cold weather upon us in the bluegrass I will use this analogy, “no two snowflakes are the alike”, and our clients are the same way. Each of their needs, wants and goals aren’t all the same and with our experience and wide range of tools we can tailor a plan that works best for their need and service. We take the time to listen, plan and meet each of our Client’s goals.
Lets start the conversation that will change how you do business.
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