Why Does Behavioral Segmentation of Email Lists Matter?

Oh it matters. Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must. According to a recent report by Forrester, only 33% of companies using customer segmentation find it impactful. According to that report, many companies fail because they\’re…

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Monday Motivation – July 22, 2019

A year from now you may wish you had started today. Contact BT Web Group for all your Digital Marketing and Web Design needs. We’re located in Lexington, KY Please take a moment to like, share, and tell us your thoughts about this topic.  Thank you.

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What Is Digital Asset Management and Why Do You Need It?

Digital Asset Management (DAM) is nothing more than the organization, management, and distribution of any of your digital files. This can include anything from images to text content and everything in between. When you have a good DAM system in place, not only can you easily find things but you also will be keeping those…

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Giving Your Business Card To Strangers Isn’t Enough.

Make a Plan & Follow the Plan. Going to a networking function and handing out business cards is never enough to ensure your new contact will call you. You have to have a follow up plan. In traditional networking, you go to events and hand out your business card. Perhaps you tell them a story.…

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Four Key Things to Leverage in Your Business.

What does leverage mean and what does that look like in business? If you\’re a service provider, as a new business owner, you are often trading time for dollars. Eventually, you run into a problem – no more time to trade. That\’s when it\’s time to think about leverage. But what does leverage mean and…

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Why Your Business Should Be Podcasting NOW!

Podcast? A podcast is a series of digital audio or video programs (often pre-recorded) which a user can download in order to listen to. For a business owner, every podcast you produce provides your audience with a ton of fresh content along with a number of other great benefits.   If the thought of producing…

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Does Your Company Have A Customer Service System?

Are your customers 100% satisfied? Do they share how excited they are to work with you and how thrilled they are with every interaction they have with you? Or is there some room to improve? A little room to improve? Or, maybe a lot of room for improvement? Maybe your customer service is average to…

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Vlog – Posting Articles to LinkedIn Pulse

Check out our VLOG below. https://btwebgroup.com/wp-content/uploads/2019/03/Video_Posting-Articles-to-LinkedIn-Pulse_Video_HK_03-20-19.mp4 Transcript – Vlog – Posting Articles to LinkedIn Pulse   Hello this is Holly from BT Web Group. This week we wanted to explain to you have to post articles to your LinkedIn Pulse. Its easy if you will log into your LinkedIn account. At the very top you…

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ORGANIZE – 8 Letters That Pack a Punch!

Face it – if you aren\’t organized in your own business how can you service your customers? We all know someone in our lives, whether professionally or personally, that is a little \”extra\”. For example, their desk is neat and everything has a place. Their notes are color coordinated and filed by date. They might…

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