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How Important is Good Copywriting?
How Important is Good Copywriting? In today’s fast paced digital era, we are constantly bombarded with information from various sources. The importance of great copywriting skills cannot be overstated. No matter what they’re creating, a professional copywriter plays a crucial role in conveying your message. This will capture your audience’s attention. Plus, it will drive…
Read More4 SEO Trends to Watch for in 2020
As online competition continues to skyrocket and new websites are being launched left, right and center, you may need to rethink your content marketing strategy. The digital world is constantly evolving. It’s more important than ever to position your website so you get the maximum benefit from these changes. These days, it’s not enough to…
Read MoreNational Give Something Away Day – July 15, 2019
Who doesn’t like to get something for FREE? Our President, Brian Evans has written a book “The Marketing Strategies Books – 101 Awesome Marketing Strategies you can use to Grow your Business!” and we want to give it to you for FREE in honor of National Give Something Away Day! All you have to do…
Read MoreWhy You Should Include Retargeting As Part of Your Marketing Plan.
Spend Little, Gain A LOT. Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…
Read More5 Unique Ways Your Business Can Benefit from Local Marketing.
5 Unique Ways Your Business Can Benefit from Local Marketing. Whether your business is local or global, there are several ways that you can benefit from locally based marketing. For businesses that want to grow beyond their local borders, local marketing can even be a key to expanding to international markets. Here are 5 ways…
Read MoreHow to start a PPC Google Ads Campaign for a New Website?
A website is nothing without traffic, and to drive traffic to your website requires advertising. Whether you’re trying to sell products or services online, one of the best ways to drive quality traffic to a new website is with Google AdWords. What exactly is Google AdWords? Google AdWords has several campaign types. This article will…
Read MoreDoes Your Blog Have a Strategy?
Lets Talk Strategy Billions of searches are conducted every single day by individuals looking for everything from how to bake a cherry pie to why zebras have stripes. For business owners, these searches represent a steady flow of potential customers who are looking for what you have to offer. Your blog is an easy and…
Read MoreWhat’s so Important about an Online Business Directory Listing?
Online Business Directory Listing. One way that your local business can be found online is by including it in online business directories. Places like Google My Business, Yelp, CitySearch and Merchant Circle spend a lot of money to show up in searches so when you post your business on these directories with the right categories,…
Read MoreProfiles, Pages and Groups – Oh My!
We aren’t in Kansas anymore… These days it can be difficult to determine where your business needs to be active on social media. Choosing the right platform to reach the right audience can seem daunting. The whole process becomes even more confusing when the platform you choose has multiple options of how to present yourself.…
Read MoreHashtags & SEO – What does it all mean?
Hashtags… They seem to be attached to everything online, especially social media posts. They’ve even become the summary of our face-to-face conversations #itwasagoodday. Why? Let’s explore the basics, what hashtags are, how they are used and more importantly why they have an effect on SEO and why as an online marketer, we pay attention. In…
Read MoreSEO Trends in 2018
As we dive into 2018, it’s worth reviewing our SEO and seeing if anything needs to be addressed for the new year. The search engines seemingly change their algorithms on a daily basis and it’s hard to keep up. The trends we’re seeing for 2018 are: While the traditional SEO practices will still be in…
Read MoreWhy SEO Is Important For your Business?
As a small business owner, you have a lot to worry about: marketing, service, staffing, accounting, and daily tasks. Mixed in there with your responsibilities is your website. Within that category is something that is important enough to warrant special attention: SEO. SEO – Search Engine Optimization – is a powerful process that helps search…
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