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Pay Per Click Advertising for Beginners: Lexington KY
PPC ADVERTISING: A COMPREHENSIVE GUIDE FOR BEGINNERS Pay Per Click advertising has become a powerful and dynamic tool for businesses to promote their products and services online in the digital age. PPC is a strategy where advertisers pay a fee every time a user clicks on their ad. This approach has transformed how businesses connect…
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RGB and CMYK Color Mode:
What’s the Difference?
Colors play a crucial role in our visual world, influencing how we perceive and understand information. In the realms of digital design and print media, two primary color modes take the lead; RGB and CMYK. Although both modes serve the purpose of representing colors, they have distinct applications, underlying principles and outcomes. We will dive…
Read MoreHow Important is Good Copywriting?
How Important is Good Copywriting? In today’s fast paced digital era, we are constantly bombarded with information from various sources. The importance of great copywriting skills cannot be overstated. No matter what they’re creating, a professional copywriter plays a crucial role in conveying your message. This will capture your audience’s attention. Plus, it will drive…
Read MoreIs Blogging Still Relevant In 2024?
Blogging has long been considered an important tool for businesses looking to establish themselves as thought leaders in their respective industries, and that trend is unlikely to change in 2023. A well-maintained blog can help a business establish credibility with its target audience, attract new customers and increase its visibility in search engine results. One…
Read More4 SEO Trends to Watch for in 2020
As online competition continues to skyrocket and new websites are being launched left, right and center, you may need to rethink your content marketing strategy. The digital world is constantly evolving. It’s more important than ever to position your website so you get the maximum benefit from these changes. These days, it’s not enough to…
Read More6 Simple Steps to Use Social Media to Promote Your Events
One of the very best ways to promote an upcoming event, as well as generate excitement and anticipation, is by using social media. With several platforms to choose from, you can spread the word to various segments of your audience regardless of where they hang out online. To maximize your marketing efforts, it pays to develop a…
Read MoreWhy Does Behavioral Segmentation of Email Lists Matter?
Oh it matters. Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must. According to a recent report by Forrester, only 33% of companies using customer segmentation find it impactful. According to that report, many companies fail because they’re…
Read MoreMap Your Customers Journey To Increase Future Sales.
Map you say? If you own or manage a business, understanding the minds of your customers can be a challenge. One of the best ways to make informed decisions about customers is to understand their journey. In other words, what drives them to your website, why they spend so long (or not long enough) browsing…
Read More10 Easy Local Marketing Ideas.
Local Marketing CAN WORK… for any type of business whether you really are only local to the place you want to market to or whether you’re a global business. Often, globally or national businesses don’t think about the fact that local marketing can still work for them, especially when they’re a small business being run…
Read MoreNational Give Something Away Day – July 15, 2019
Who doesn’t like to get something for FREE? Our President, Brian Evans has written a book “The Marketing Strategies Books – 101 Awesome Marketing Strategies you can use to Grow your Business!” and we want to give it to you for FREE in honor of National Give Something Away Day! All you have to do…
Read MoreHow to Make the Most of Your Retargeting Campaigns.
First Intentions… Most people don’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…
Read MoreWhy You Should Include Retargeting As Part of Your Marketing Plan.
Spend Little, Gain A LOT. Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…
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