BT Web Group Believes

At BT Web Group we believe that we’ll never have all the answers to website questions or marketing problems when they arise, but if there is a way we’ll go to the ends of the earth to find it or create it. Reach out today to find out how BT Web Group can customize a…

Read More

Why Does Behavioral Segmentation of Email Lists Matter?

Oh it matters. Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must. According to a recent report by Forrester, only 33% of companies using customer segmentation find it impactful. According to that report, many companies fail because they’re…

Read More

Monday Motivation – August 5, 2019

A wise man once said… “Talent wins games, but teamwork and intelligence win championships.” –Michael Jordan Contact BT Web Group for all your Digital Marketing and Web Design needs. We’re located in Lexington, KY Please take a moment to like, share, and tell us your thoughts about this topic.  Thank you.

Read More

Map Your Customers Journey To Increase Future Sales.

Map you say? If you own or manage a business, understanding the minds of your customers can be a challenge. One of the best ways to make informed decisions about customers is to understand their journey. In other words, what drives them to your website, why they spend so long (or not long enough) browsing…

Read More

10 Easy Local Marketing Ideas.

Local Marketing CAN WORK… for any type of business whether you really are only local to the place you want to market to or whether you’re a global business. Often, globally or national businesses don’t think about the fact that local marketing can still work for them, especially when they’re a small business being run…

Read More

BT Web Group Believes – July 16, 2019

BT Web Group believes in always doing our best to genuinely help everyone we do business with, even if a client chooses not to do business with us. Reach out today to find out how BT Web Group can customize a path that is right for your business. Contact BT Web Group for all your…

Read More

National Give Something Away Day – July 15, 2019

Who doesn’t like to get something for FREE? Our President, Brian Evans has written a book “The Marketing Strategies Books – 101 Awesome Marketing Strategies you can use to Grow your Business!” and we want to give it to you for FREE in honor of National Give Something Away Day! All you have to do…

Read More

Think About It Thursday – July 11, 2019

Our Think About It Thursday topic for this week is… Should I use Retargeting in my Marketing Strategy? The answer is YES. Schedule a call with us today to find out what Marketing Strategies BT Web Group can customize for YOUR business. Contact BT Web Group for all your Digital Marketing and Web Design needs.…

Read More

How to Make the Most of Your Retargeting Campaigns.

First Intentions… Most people don’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…

Read More

What Is Digital Asset Management and Why Do You Need It?

Digital Asset Management (DAM) is nothing more than the organization, management, and distribution of any of your digital files. This can include anything from images to text content and everything in between. When you have a good DAM system in place, not only can you easily find things but you also will be keeping those…

Read More

Made In The USA!

BT Web Group proudly serves small business that focus on making products in the United States of America. Call for a free consultation to see how we can help your business grown within the United States. To all the small businesses in the United States of American, we celebrate you! Contact BT Web Group for…

Read More

National Logistics Day – June 28, 2019

National Logistics Day is observed annually on June 28th. Today we acknowledge the importance that the logistics industry plays in our national and global economies. Here are some fun facts regarding the logistics industry Looking to grow your logistical business? BT Web Group is here to help small business compete in the big business world.…

Read More