Marketing Agency in Lexington, KY - Online, Digital, Internet, Social, Websites, Hosting, Consulting

Online Marketing

Facebook Recommendations

Facebook Recommendations

Are you curious about how Facebook Recommendations can impact your business? Good, let’s dip our big toe into the vast world of Facebook to see how they are providing these Recommendations to users. Do take a moment and let it sink in that the Recommendations feature has been around since 2016, however its popularity is…...

3 Big Dangers of Social Media Marketing

3 Big Dangers of Social Media Marketing

There are 3 BIG DANGERS of Social Media Marketing Social Media is a great online outlet to let the world know what your business is up to, what your new products and services are, how to contact you, and how to stay top of mind, but there are 3 big dangers you need to be…...

whats the difference between digital marketing online marketing and internet marketing

What’s the difference between Digital Marketing, Online Marketing, and Internet Marketing?

Have you ever wondered what the difference is between “digital marketing” “online marketing” and “internet marketing”? As a Marketing Agency located in Lexington, KY we get asked this question frequently, especially when working with new clients who are confused about these terms and are looking for help from us to generate new traffic and customers…...

Social Media Platforms

How to Choose the Right Social Media Platform(s) for Your Business

When it comes to social media, everyone seems to have an opinion on where your business should be visible. The fact is, there’s not just one right answer; there aren’t any cookie cutter solutions when it comes to social exposure. In other words, it’s not about choosing social media outlets good for business, it’s about…...

Facebook Updates for 2018

It was this year that Facebook’s Mark Zuckerberg announced the latest news feed algorithm. It prioritized news from friends and family at the expense of public content, news publishers, and marketers. Everyone went into a panic thinking it would negatively affect their business postings. You don’t need to worry. Let’s take a look News Feed…...

SEO Trends in 2018

As we dive into 2018, it’s worth reviewing our SEO and seeing if anything needs to be addressed for the new year. The search engines seemingly change their algorithms on a daily basis and it’s hard to keep up. The trends we’re seeing for 2018 are: Voice Search and Digital Assistants. Today, we speak our…...

Time To Analyze The Analytics

When I look at that title, the letters that stick out the most to me are “A”, “N”, “A”, “L”. Yep. Those are the ones. And doing analysis of your business requires an anal mind set for sure. There are so many analysis to be done, and if you geek out, like I do over…...

Social Media- Is It A Waste of Time?

Social Media is something we’re all very aware of. We use it in our personal lives and we use it in our business lives. But do you know how to EFFECTIVELY use it for your business? When considering a social media campaign here are five things you should consider. 1. Who is your Audience? “Oh,…...

3 Things to Consider When Setting Your PPC Advertising Budget

Customers often ask us how much Pay-Per-Click (PPC) Advertising costs. The truth is, there’s no right answer to that question. PPC costs will vary for every business and often for different campaigns within a business. What we can share with you is 3 key things you need to review to determine what YOUR PPC advertising…...

Why SEO Is Important For your Business?

As a small business owner, you have a lot to worry about: marketing, service, staffing, accounting, and daily tasks. Mixed in there with your responsibilities is your website. Within that category is something that is important enough to warrant special attention: SEO. SEO – Search Engine Optimization – is a powerful process that helps search…...