Online Marketing

Image_3 Social Media Marketing Trends for 2019_HK_01-04-19

3 Social Media Marketing Trends That Will Dominate in 2019!

Do you want to dominate 2019? Unless you’ve been living under a rock, you know that social media marketing is here to stay. It’s a necessary part of marketing strategy for any size business in any industry. With the change over to a new year on the calendar, here are three social media marketing trends…...

Image Blogging on LinkedIn_HK_12-12-18

What Your Business Should Know About Blogging on LinkedIn

LinkedIn Pulse – Have you heard about this? Most people are aware that you can share links to other blogs on LinkedIn but did you know that you can actually publish blogs within the LinkedIn platform? This area is called LinkedIn Pulse and can be a very effective tool for business growth. Before we dive…...

Image Social Media & Hashtags_CF_12-10-18

How Hashtags play a role in Social Media

#SOCIAL In a previous article; “Hashtags & SEO – What does it all mean?”, we explored that special little pound symbol, aka hashtag and it’s effect on SEO. Hashtags entice engagement as they increase visibility across audiences wherever they are placed. They can be used within content or in social media posts and encourage people…...

Hashtags & SEO - What do it all mean?

Hashtags & SEO – What does it all mean?

Hashtags… They seem to be attached to everything online, especially social media posts. They’ve even become the summary of our face-to-face conversations #itwasagoodday. Why? Let’s explore the basics, what hashtags are, how they are used and more importantly why they have an effect on SEO and why as an online marketer, we pay attention. In…...

Likes and Hearts are Not Enough

Likes and Hearts are Not Enough

Likes and Hearts Aren’t Enough It can be a great feeling when you get that notification on your phone that someone has liked your latest business social media post. Unfortunately, likes and hearts just aren’t enough. Most likes and hearts don’t translate into revenue. What you really need is real engagement. Real engagement is not…...

Facebook Recommendations

Facebook Recommendations

Are you curious about how Facebook Recommendations can impact your business? Good, let’s dip our big toe into the vast world of Facebook to see how they are providing these Recommendations to users. Do take a moment and let it sink in that the Recommendations feature has been around since 2016, however its popularity is…...

3 Big Dangers of Social Media Marketing

3 Big Dangers of Social Media Marketing

There are 3 BIG DANGERS of Social Media Marketing Social Media is a great online outlet to let the world know what your business is up to, what your new products and services are, how to contact you, and how to stay top of mind, but there are 3 big dangers you need to be…...

whats the difference between digital marketing online marketing and internet marketing

What’s the difference between Digital Marketing, Online Marketing, and Internet Marketing?

Have you ever wondered what the difference is between “digital marketing” “online marketing” and “internet marketing”? As a Marketing Agency located in Lexington, KY we get asked this question frequently, especially when working with new clients who are confused about these terms and are looking for help from us to generate new traffic and customers…...

Social Media Platforms

How to Choose the Right Social Media Platform(s) for Your Business

When it comes to social media, everyone seems to have an opinion on where your business should be visible. The fact is, there’s not just one right answer; there aren’t any cookie cutter solutions when it comes to social exposure. In other words, it’s not about choosing social media outlets good for business, it’s about…...

Facebook Updates for 2018

It was this year that Facebook’s Mark Zuckerberg announced the latest news feed algorithm. It prioritized news from friends and family at the expense of public content, news publishers, and marketers. Everyone went into a panic thinking it would negatively affect their business postings. You don’t need to worry. Let’s take a look News Feed…...