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How to Effectively Communicate with Right & Left Brain Customers.
Communication is key! Communication by definition is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. The main steps inherent to all communication are: How people recieve communication is also key! When a company or brand communicates with customers and potential…
Read MoreMarketing Strategies and how empathy can play a role.
The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and…
Read MoreWhy is a Newsletter Important to my Business?
20 words or less. A newsletter is simply a way for you as a business owner to stay in communication with your customers. Think of it like this You might not think of you favorite home décor magazine as a “newsletter” but it is in fact in that category. It’s a monthly subscription that updates…
Read MoreTargeted Advertising – Where do you start?
Lets face it… No one can afford to advertise to everyone, so the first step is to determine who you should be advertising to. Start by making a list of the demographic characteristics of your current customer base, this list could include, but is not limited to: Figure 1 Example Data from Google Analytics…
Read MoreThe Importance of a CRM
Before we get started… Recently we talked about some important topics Your Brand Identity Hashtags & SEO Direct Response Marketing All these things that a business does to show prospects WHO they are and HOW we got in front of that prospect are great however its important to remember what to do next and WHERE…
Read MoreWhat Your Business Should Know About Blogging on LinkedIn
LinkedIn Pulse – Have you heard about this? Most people are aware that you can share links to other blogs on LinkedIn but did you know that you can actually publish blogs within the LinkedIn platform? This area is called LinkedIn Pulse and can be a very effective tool for business growth. Before we dive…
Read MoreHow Hashtags play a role in Social Media
#SOCIAL In a previous article; “Hashtags & SEO – What does it all mean?”, we explored that special little pound symbol, aka hashtag and it’s effect on SEO. Hashtags entice engagement as they increase visibility across audiences wherever they are placed. They can be used within content or in social media posts and encourage people…
Read MoreMarketing is Fuel for your Business
Subscribe to our YouTube Channel to get notified of new weekly Marketing Vlogs. Video Transcript Hey, business people, this is Brian Evans with BT Web Group, where We Believe that better marketing builds a better business every single time. Today I’m going to talk to you about the similarities between what you do every day,…
Read MoreMarketing Ideas and Tips
Customers today are more skeptical than ever which is why you need some good marketing ideas and tips. People have been taught not to trust anyone, especially on the internet. Online marketing experts and marketing messages that sound “too good to be true” can be found around every corner you look. But you have a…
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