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Marketing Ideas and Tips

How To Leverage PR As A Marketing Strategy For Your Small Business

October 24, 2019 |

PR (public relations) is less expensive than traditional advertising and is a perfect addition to your marketing plan because it adds third-party credibility to your products and services. Given the power and cost-effectiveness of PR, it’s an easy first choice for budget-conscious business owners who don’t have the money for big advertising purchases.  Whether you…

Email List Hygiene Best Practices

Email List Hygiene Best Practices

August 26, 2019 |

Email list hygiene is an increasing concern for marketers and business owners. This is because a clean list means improved personalization, and better click and open rates. These translate to improved engagement and deliverability. Every business owner should be concerned about deliverability rates. Questions such as ‘How can I improve it?’ or ‘Is it declining…

Should You Resend An Email Message To Those Who Didn’t Open Your First Message?

August 20, 2019 |

You put a lot of effort and energy on your email marketing campaigns. You put in the time to share something you think is valuable to your audience, and it’s frustrating when half of your subscribers don’t open the first message. What can you do to get them to open your emails? First of all,…

National Give Something Away Day – July 15, 2019

July 15, 2019 |

Who doesn’t like to get something for FREE?   Our President, Brian Evans has written a book “The Marketing Strategies Books – 101 Awesome Marketing Strategies you can use to Grow your Business!” and we want to give it to you for FREE in honor of National Give Something Away Day!   All you have…

Think About It Thursday – July 11, 2019

July 11, 2019 |

Our Think About It Thursday topic for this week is…   Should I use Retargeting in my Marketing Strategy?   The answer is YES. Schedule a call with us today to find out what Marketing Strategies BT Web Group can customize for YOUR business. Contact BT Web Group for all your Digital Marketing and Web…

How to Make the Most of Your Retargeting Campaigns.

July 10, 2019 |

First Intentions… Most people don’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…

Giving Your Business Card To Strangers Isn’t Enough.

June 19, 2019 |

Make a Plan & Follow the Plan. Going to a networking function and handing out business cards is never enough to ensure your new contact will call you. You have to have a follow up plan. In traditional networking, you go to events and hand out your business card. Perhaps you tell them a story.…

Eight Things to Consider When Deciding What Digital Programs You Should Use for Your Business.

June 12, 2019 |

We live in a digital world. Having access to the right apps and programs is crucial when it comes to managing the different operations of a business. From more complex things like shopping carts to the simple to-do list, having the right tool makes all the difference. When searching for the perfect tool, there are…

Why You Should Include Retargeting As Part of Your Marketing Plan.

June 5, 2019 |

Spend Little, Gain A LOT. Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…

Blog_5 Unique Ways Your Business Can Benefit from Local Marketing 05-29-19

5 Unique Ways Your Business Can Benefit from Local Marketing.

May 29, 2019 |

5 Unique Ways Your Business Can Benefit from Local Marketing. Whether your business is local or global, there are several ways that you can benefit from locally based marketing. For businesses that want to grow beyond their local borders, local marketing can even be a key to expanding to international markets. Here are 5 ways…

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