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Marketing

Digital Marketing

Why You Need Marketing Right Now

March 26, 2020 |

Marketing is one of the most important functions of operating a business. Technology has forever changed how businesses both operate and market. Today, word-of-mouth marketing and hoping enough customers see your business is not enough. With endless competition, it is up to businesses to implement creative, relevant, and sometimes aggressive marketing strategies to survive.  Now,…

Is Blogging Still Relevant In 2020?

January 23, 2020 |

Marketing strategies are ever-changing. Some lose their effectiveness; others evolve into more complex ideas and new strategies arise. With this ever-changing landscape of techniques, you might be wondering if blogging is still worth doing. The answer: It depends. The real question you should be asking is not if blogging is still relevant in general, but…

4 SEO Trends to Watch for in 2020

December 19, 2019 |

As online competition continues to skyrocket and new websites are being launched left, right and center, you may need to rethink your content marketing strategy. The digital world is constantly evolving. It’s more important than ever to position your website so you get the maximum benefit from these changes. These days, it’s not enough to…

6 Simple Steps to Use Social Media to Promote Your Events

December 5, 2019 |

One of the very best ways to promote an upcoming event, as well as generate excitement and anticipation, is by using social media. With several platforms to choose from, you can spread the word to various segments of your audience regardless of where they hang out online. To maximize your marketing efforts, it pays to develop a…

5 Easy Steps to Create an Easy-to-Follow Content Marketing Strategy

November 26, 2019 |

Whether you are a newbie to content marketing or an old pro, there’s never a bad time to revisit your content marketing strategy to make sure it’s innovative, up-to-date, and relevant. In today’s marketplace, there is more competition than ever. One of your best strategies to beat the competition is to have smart, solid content…

What Is Contextual Marketing and Why Do You Need To Be Using It?

November 21, 2019 |

In order to make your marketing content truly effective, you need a full understanding of your potential and existing customers’ behaviors. For example, if a prospect is reading SEO content on your website, a call to action to download a Facebook marketing eBook won’t convert them. Make sure you have a full understanding of your…

6 Unique and Fun Methods You Can Use to Generate Traffic and Leads from Social Media

November 14, 2019 |

Generating traffic (which turns into leads) is the most crucial factor in increasing your sales and growing your business. While there are many ways to boost website traffic, social media is the one of the most favorable. Social media marketing is cheap and you can even run social media campaigns for free making it one…

How To Leverage PR As A Marketing Strategy For Your Small Business

October 24, 2019 |

PR (public relations) is less expensive than traditional advertising and is a perfect addition to your marketing plan because it adds third-party credibility to your products and services. Given the power and cost-effectiveness of PR, it’s an easy first choice for budget-conscious business owners who don’t have the money for big advertising purchases.  Whether you…

How To Build Trust Through Social Media

October 17, 2019 |

Trust among consumers is more important than ever.  In 2018, there was a massive data breach with Facebook. Twitter, Instagram and Facebook have been purging MILLIONS of fake account. YouTube is cracking down on fake news. In fact, 25% of consumers say that “trust in brand” is one of their top 3 reasons to shop…

5 Easy Tips To Create Images That Maximize Your Social Media Effectiveness

October 10, 2019 |

Did you know that when people hear information, they will probably only remember about 10% of that information three days later? In contrast to that, if a pertinent image is paired with that information, 65% of people will retain that information after 3 days! In other words, if you aren’t using visuals in your social…

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