Now is the time to get innovative, all while communicating with customers and members of the community. From email marketing, social media management, custom videos, SEO, graphic design, and more, the Team at BT Web Group is here to help your business thrive. Marketing is a vital aspect of any successful business. It helps your…
Read Full ArticleWhether you are a newbie to content marketing or an old pro, there’s never a bad time to revisit your content marketing strategy to make sure it’s innovative, up-to-date, and relevant. In today’s marketplace, there is more competition than ever. One of your best strategies to beat the competition is to have smart, solid content…
Read Full ArticleIn order to make your marketing content truly effective, you need a full understanding of your potential and existing customers’ behaviors. For example, if a prospect is reading SEO content on your website, a call to action to download a Facebook marketing eBook won’t convert them. Make sure you have a full understanding of your…
Read Full ArticleEmail list hygiene is an increasing concern for marketers and business owners. This is because a clean list means improved personalization, and better click and open rates. These translate to improved engagement and deliverability. Every business owner should be concerned about deliverability rates. Questions such as ‘How can I improve it?’ or ‘Is it declining…
Read Full ArticleYou put a lot of effort and energy on your email marketing campaigns. You put in the time to share something you think is valuable to your audience, and it’s frustrating when half of your subscribers don’t open the first message. What can you do to get them to open your emails? First of all,…
Read Full ArticleAt BT Web Group we believe that we’ll never have all the answers to website questions or marketing problems when they arise, but if there is a way we’ll go to the ends of the earth to find it or create it. Reach out today to find out how BT Web Group can customize a…
Read Full ArticleOh it matters. Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must. According to a recent report by Forrester, only 33% of companies using customer segmentation find it impactful. According to that report, many companies fail because they’re…
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