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Pay Per Click Advertising for Beginners: Lexington KY
PPC ADVERTISING: A COMPREHENSIVE GUIDE FOR BEGINNERS Pay Per Click advertising has become a powerful and dynamic tool for businesses to promote their products and services online in the digital age. PPC is a strategy where advertisers pay a fee every time a user clicks on their ad. This approach has transformed how businesses connect…
Read MoreThe Revival of Direct Mail: Relevance in the Era of Digital Communication
It might surprise you to know that traditional direct mail marketing is making a comeback. Despite the rise of digital advertising, direct mail remains a powerful and effective way to connect with consumers. Want to know why direct mail is still relevant, even in the in the digital age? We will explore why direct mail…
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RGB and CMYK Color Mode:
What’s the Difference?
Colors play a crucial role in our visual world, influencing how we perceive and understand information. In the realms of digital design and print media, two primary color modes take the lead; RGB and CMYK. Although both modes serve the purpose of representing colors, they have distinct applications, underlying principles and outcomes. We will dive…
Read MoreHow Important is Good Copywriting?
How Important is Good Copywriting? In today’s fast paced digital era, we are constantly bombarded with information from various sources. The importance of great copywriting skills cannot be overstated. No matter what they’re creating, a professional copywriter plays a crucial role in conveying your message. This will capture your audience’s attention. Plus, it will drive…
Read MoreWhy Your Business Needs Marketing Right Now
Now is the time to get innovative, all while communicating with customers and members of the community. From email marketing, social media management, custom videos, SEO, graphic design, and more, the Team at BT Web Group is here to help your business thrive. Marketing is a vital aspect of any successful business. It helps your…
Read More5 Easy Steps to Create an Easy-to-Follow Content Marketing Strategy
Whether you are a newbie to content marketing or an old pro, there’s never a bad time to revisit your content marketing strategy to make sure it’s innovative, up-to-date, and relevant. In today’s marketplace, there is more competition than ever. One of your best strategies to beat the competition is to have smart, solid content…
Read MoreWhat Is Contextual Marketing and Why Do You Need To Be Using It?
In order to make your marketing content truly effective, you need a full understanding of your potential and existing customers’ behaviors. For example, if a prospect is reading SEO content on your website, a call to action to download a Facebook marketing eBook won’t convert them. Make sure you have a full understanding of your…
Read MoreHow Do You Know If Your Social Media Strategy Is Working?
If social media is part of your marketing strategy (and it should be), how can you be sure your social media strategy is working? Most people think that it is about how many followers you have. In truth, while followers is one indicator of growth and visibility, the true measurement of a working strategy is…
Read MoreFour Simple Ways to Improve Your Facebook Advertising
If you are advertising on Facebook, do you know how your ads are performing? When advertising on Facebook, you always want to know how your campaigns are doing, and you want to push for best results possible. Return on investment (ROI) is often thought of as the most important metric and yes, it is important…
Read More5 Ways To Get Greater Marketing Results
Building a list is crucial to your marketing efforts. However, if your marketing strategy doesn’t expand your list in the right way, you may find that your marketing is less than effective. Here are five tips to improve your marketing efforts immediately: 1. Focus on Your Customer Database If you don’t have an active list,…
Read MoreEmail List Hygiene Best Practices
Email list hygiene is an increasing concern for marketers and business owners. This is because a clean list means improved personalization, and better click and open rates. These translate to improved engagement and deliverability. Every business owner should be concerned about deliverability rates. Questions such as ‘How can I improve it?’ or ‘Is it declining…
Read MoreShould You Resend An Email Message To Those Who Didn’t Open Your First Message?
You put a lot of effort and energy on your email marketing campaigns. You put in the time to share something you think is valuable to your audience, and it’s frustrating when half of your subscribers don’t open the first message. What can you do to get them to open your emails? First of all,…
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