Brand Marketing
A website is nothing without traffic, and to drive traffic to your website requires advertising. Whether you’re trying to sell products or services online, one of the best ways to drive quality traffic to a new website is with Google AdWords. What exactly is Google AdWords? Google AdWords has several campaign types. This article will…
Read Full ArticlePodcast? A podcast is a series of digital audio or video programs (often pre-recorded) which a user can download in order to listen to. For a business owner, every podcast you produce provides your audience with a ton of fresh content along with a number of other great benefits. If the thought of producing consistent…
Read Full ArticleCheck out our VLOG below. Transcript – Vlog – Posting Articles to LinkedIn Pulse Hello this is Holly from BT Web Group. This week we wanted to explain to you have to post articles to your LinkedIn Pulse. Its easy if you will log into your LinkedIn account. At the very top you will see…
Read Full ArticleReady. Set. Connect. Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have a few shares and one or two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content. It just takes a little thought and creativity.…
Read Full ArticleOnline Business Directory Listing. One way that your local business can be found online is by including it in online business directories. Places like Google My Business, Yelp, CitySearch and Merchant Circle spend a lot of money to show up in searches so when you post your business on these directories with the right categories,…
Read Full ArticleSocial Media Marketing isn’t always just about publishing content. Sometimes it’s about monitoring what users post about your brand. This is what social listening is all about. But, you can’t just watch for people to mention your company online; you need to be able to listen to what they are saying and extract insights from…
Read Full ArticleLet’s get to work. Today, there’s no question that nearly all businesses have to have an online presence. In one word: Website! Our Founder and President, Brian will tell every business owner that “their website is their most important asset and their 24- hour employee.” Most business owners understand this fact and want to have…
Read Full Article20 words or less. A newsletter is simply a way for you as a business owner to stay in communication with your customers. Think of it like this You might not think of you favorite home décor magazine as a “newsletter” but it is in fact in that category. It’s a monthly subscription that updates…
Read Full Article#SOCIAL In a previous article; “Hashtags & SEO – What does it all mean?”, we explored that special little pound symbol, aka hashtag and it’s effect on SEO. Hashtags entice engagement as they increase visibility across audiences wherever they are placed. They can be used within content or in social media posts and encourage people…
Read Full ArticleHello! Who are you? As a small business, established company or a multi-million dollar corporation, do you know what your Identity is? Do you know how your customers view you? Are you sure you are doing all the right things to make your customers and potential customers see you? Really, SEE YOU? Lets take…
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