Business Growth

Image Targeted Advertising - Where do you Start?_SS_11-19-18

Targeted Advertising – Where do you start?

Lets face it… No one can afford to advertise to everyone, so the first step is to determine who you should be advertising to. Start by making a list of the demographic characteristics of your current customer base, this list could include, but is not limited to: average age household income gender interest location language…...

The Marketing Strategies Book by BT Web Group

Our Book Made Headlines!!

Recently our President, Brian Evans had a conversation with Smiley Pete Publishing, a local Publishing group in town. During that conversation Brian had mentioned that we had recently written a book that became a Best Seller on Amazon. This sparked interest and they asked if they could interview him about the book.   The book…...

Facebook Updates for 2018

It was this year that Facebook’s Mark Zuckerberg announced the latest news feed algorithm. It prioritized news from friends and family at the expense of public content, news publishers, and marketers. Everyone went into a panic thinking it would negatively affect their business postings. You don’t need to worry. Let’s take a look News Feed…...

Marketing 101

We all need marketing Marketing is how you grow your business. Marketing is essential to a company’s success. It’s also one of the areas people struggle. You’re worried about how much it’s going to cost You don’t know what method will work best You’re already overwhelmed with the everyday operations of your business The good…...

Is Your Customer Service Policy Effective?

If you’ve been following this three part blog series on customer service; Do You Understand Your Customers (part 1) and Do You Have a Customer Service Policy? (part 2), then you will have analyzed your customer , developed a policy, and are now ready to evaluate the effectiveness of that policy. But where to start?…...

Do You Have a Customer Service Policy?

Last week we asked how well you know your customers. This week we’re going to use that information to write a customer service policy. Do you have a customer service policy in place? Do you think you need one? If you have a customer service policy, is it current to your customer base? Does it…...

Do You Understand Your Customers?

If someone asked you today, “Who’s your customer?” How would you answer? Do you know who your customer is? How has your customer base changed from when you started to where you are today? Have you changed to accommodate this new customer? If you have customers, you have customer service. As your company grows and…...

Overcoming Small Business Challenges

You finally realized your dream of owning your own business. And now you realize that it’s not all candy and unicorns. You knew it would be hard work. That you expected. But maybe you didn’t realize all the day to day craziness of running your own business. All the decision making that goes into it.…...

Taking Action Makes Positive Things Happen

Just like art mimics life so does business. Newton’s law of motion states that things in motion tend to stay in motion, and it’s the same in business.  Motion, or action in this case, builds your momentum, and makes everything else easier.  It’s always easier to keep things moving than it is to get them…...

Do Your Customers Know What You Stand For?

When you hear the word “Brand” if you only think of a physical image, you need to dig deeper. A brand refers to how you connect with your customers, what makes you different, why you stand out over others in your industry and why people want to do business with you. You probably can easily…...