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Success in a Small Business

March 15, 2018 |

When you Google ‘Small Business’ so many items pop up. Everything from “Best Small Business Ideas” to “Small Business Financing” to “Small Business Support” and “Small Business Technology.” The truth is that you’ve probably already had an idea in the back of your head for a business and are ready to start refining it. Or…

Cybersecurity For Your Small Business

March 9, 2018 |

Many small business owners think they aren’t as susceptible to a cybersecurity threat as a large corporation but the opposite is actually true. Large businesses have the money to implement more sophisticated security measures and they also have the funds to recover much more quickly when they are attacked. Take a look at these statistics…

Facebook Updates for 2018

March 1, 2018 |

It was this year that Facebook’s Mark Zuckerberg announced the latest news feed algorithm. It prioritized news from friends and family at the expense of public content, news publishers, and marketers. Everyone went into a panic thinking it would negatively affect their business postings. You don’t need to worry. Let’s take a look News Feed…

Website Trends for 2018

February 22, 2018 |

You’ve designed your website and you love it! But maybe, just maybe, it’s time for a little makeover. The search engines and social media are continually updating their algorithms. It’s important to make sure that your website remains current within those trends. So, here are a few! Layouts – The trend is a Broken Grid…

Marketing 101

February 15, 2018 |

We all need marketing Marketing is how you grow your business. Marketing is essential to a company’s success. It’s also one of the areas people struggle. You’re worried about how much it’s going to cost You don’t know what method will work best You’re already overwhelmed with the everyday operations of your business The good…

Is Your Customer Service Policy Effective?

February 8, 2018 |

If you’ve been following this three part blog series on customer service; Do You Understand Your Customers (part 1) and Do You Have a Customer Service Policy? (part 2), then you will have analyzed your customer , developed a policy, and are now ready to evaluate the effectiveness of that policy. But where to start?…

Do You Have a Customer Service Policy?

January 25, 2018 |

Last week we asked how well you know your customers. This week we’re going to use that information to write a customer service policy. Do you have a customer service policy in place? Do you think you need one? If you have a customer service policy, is it current to your customer base? Does it…

Do You Understand Your Customers?

January 18, 2018 |

If someone asked you today, “Who’s your customer?” How would you answer? Do you know who your customer is? How has your customer base changed from when you started to where you are today? Have you changed to accommodate this new customer? If you have customers, you have customer service. As your company grows and…

SEO Trends in 2018

January 11, 2018 |

As we dive into 2018, it’s worth reviewing our SEO and seeing if anything needs to be addressed for the new year. The search engines seemingly change their algorithms on a daily basis and it’s hard to keep up. The trends we’re seeing for 2018 are: Voice Search and Digital Assistants. Today, we speak our…

Dealing With A Bad Online Review

January 3, 2018 |

Social media. It’s such a buzz word nowadays. But it is crucial to any business. I’m sure every one of us has searched for a restaurant or business, and the first thing you do is read the reviews. Or you’re shopping on Amazon and before clicking the “Buy” button, you read the reviews. Good reviews…

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