Gov. Matt Bevin has appointed Brian T. Evans Jr. as a member of the board of directors of Kentucky Employers Mutual Insurance Authority.
KEMI was created by the state General Assembly and acts as the state's insurer of last resourt. The board includes seven at-large members who are appointed by the governor.
Evans is the owner and president of BT Web Group, a marketing agency in Lexington, KY. He will serve a term that expires on Dec. 31, 2021.
WKYT Interviews Brian Evans, President of BT Web Group about Web Design and Online Marketing Strategies
B. Bryant (WKYT): Well, BT Web Group has some wonderful strategies for you.
A. Walker (WKYT): Owner, Brian Evans, is here to tell us how they can help you do it. Thanks for being here.
Brian Evans: Yeah, my pleasure. Thanks for having me.
B. Bryant (WKYT): So, if somebody wanted to start a business, they have their idea, but they just don't know how to get the word out.
A. Walker (WKYT): It's intimidating.
B. Bryant (WKYT): This is how this helps.
Brian Evans: Yeah. I've written a couple of books and this is my most recent one on marketing. But really, it's about marketing. Marketing is essential to every business. So you could have the greatest product or service in the world but, if nobody knows about it, you're not going to be able to generate revenue. So starting a business is one of the best American dreams possible. I would recommend it to anyone, but it's hard. So you want to make sure you have a process to get your phone to ring. The Internet these days is so powerful. So you have to have a good website. But even just a website, there's more to it than just design and looks. It has to generate traffic. So you have to build a website that's not just for the design features. You have to build a website that's good for search engine, Google, Yahoo, Bing. You have to make sure that you build it for them first and then aesthetics and design second. So online is absolutely where it's at. It's the best bang for the buck, in my opinion.
A. Walker (WKYT): I would assume the strategies in these books aren't just good for startups. Even if you have a business already, you can probably learn something.
Brian Evans: Absolutely. Absolutely. I mean, there's way more ways than 101 ways to market your business. But really, to business owners the best advice I can give is to make it more about what it is for the customer. It's not how great your business is, it's about what your business can do for someone else.
B. Bryant (WKYT): What are the major mistakes that business owners make in marketing their business?
Brian Evans: Honestly, probably the biggest mistake they make is they don't invest enough money into their marketing.
B. Bryant (WKYT): Yeah.
Brian Evans: It's scary to invest money or spend money with different avenues, media, online, et cetera, to generate new business. But it's essential. So, if you can have a way to generate new business and track the marketing results from that investment, then it's all about return on investment. So, if you can track those things from spent to received, that's probably the biggest mistake is, don't be afraid to invest a little bit and test small. You don't have to spend it all at one shot. And you can even grow it over time once you've proven that that marketing campaign is actually profitable. TV, online, Pay-Per-Click, Facebook, all those things. They work, but the message is important and then the ability to track results.
B. Bryant (WKYT): So some established businesses, let's say, get too comfortable. They'll say, "Oh, everybody knows about us," kind of thing.
Brian Evans: Yeah, yeah. We make most of our money from referrals. And that's great if you can do that. But, again, it's not predictable.
B. Bryant (WKYT): Yeah.
Brian Evans: The best way to grow your business is to have predictability, especially with your marketing.
A. Walker (WKYT): Now, where can people get these tools, these resources and learn more about you?
Brian Evans: Well, thank you. These books are available on Amazon.com. So you can type in the Marketing Strategies book in Amazon. It's available there. You can find it on our website, which is BTwebgroup.com, and I hope you enjoy.
B. Bryant (WKYT): All right. Brian, thanks for coming by. Appreciate it.
Brian Evans: Yeah. Thanks for having me. Appreciate it.
"The Marketing Strategies Book - 101 Awesome Marketing Strategies You Can Use To Grow Your Business"
Inside this Marketing Book you'll discover 101 Awesome Marketing Strategies you can use to grow your business. Categories include: Online Marketing; Content Marketing; Social Media Marketing; Traditional Media Marketing; Print Marketing; Outdoor Marketing; Event Marketing; Current Customer Marketing; Cold Lead Marketing; Association Marketing; Strategic Partner Marketing; and Strategic Selling Marketing.
Marketing is one of the hardest things for businesses to do correctly and it's also the most important. New business is the lifeblood of every company. You must always be striving to generate new referrals, new clients, new patients, new customers, new prospects, new leads, new web traffic, new actions, and new attention. If not, your business is likely to fail, it's just a matter of time. Truth is, there is nothing that directly results in the success or failure of a business more than marketing. It doesn't matter how good you think your product or service is, if people don't know about it, and if they don't consistently and predictably give you money for it then it's a bust, period. Think about it, you could have the greatest product or service in the world, but if you haven't done a good job creating attention and interest in what you have then you'll never sell enough products to make real money, and your business will probably struggle to pay its bills, all because you didn't take the time to learn about the vital importance of marketing. On the flip side, you could have a merely average product or service, but if you know a thing or two about marketing and how to get your phone to ring with new leads that are consistently raising their hand and inquiring about what you have for sale, then you will make money, and your business will thrive.
No matter how big or small your business or your budget is, if you're committed to learning and growing, and want to maximize the ROI of your marketing, this book is guaranteed to help. It's an easy read with 101 full color picture examples and Marketing Strategies to gain inspiration from for years to come.
Brian Evans Crowned "The Marketer of the Year"
The Profit Coalition (aka TPC) recently handed out its Marketer of the Year award. The honors went to Brian T. Evans, a serial entrepreneur, two-time bestselling author, consultant, direct response marketer and exclusive member of the coalition. The awards ceremony took place May 2, 2015 at the exclusive Sugarloaf Country Club in Duluth, Ga.
According to an August 5, 2013 report in “The Telegraph”, one of “the four things that will catapult your career to the next level is industry recognition. More specifically, 'Winning awards or competitions enhances your credibility' especially if the award is 'relevant to your aims.'"
Open exclusively to the crème de la crème of entrepreneurs, The Profit Coalition conceived of its Marketer of the Year award to be the ultimate recognition in the Internet marketing industry. TPC, the acronym by which insiders refer to the coalition, is a high-end mastermind group that admits only the most qualified, motivated and determined entrepreneurs and business people. As a result, membership alone brings with it bragging rights. Beating out peers as the year’s finest member, however, garners real boasting entitlement.
“Voting was tight right down to the wire,” explains Bacak, of TPC, “but in the end, Evans edged out the competition.