Archive for January 2019

Touchpoints 101

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Welcome class, today’s topic is “Touchpoints” I read an interesting article from the Newsletter “Think Google” this week that talked about the consumer and the various journeys they take when it comes to selecting a product or service. Within that article they mentioned the word “touchpoint” several times.   Being in this “line of business”…

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Get Back to Business Marketing Basics.

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Trouble with Resolutions? Lets Get Back to Business Marketing Basics! We are officially three full weeks into the New Year of 2019. How’s everyone’s progress on those personal and professional resolutions? Hopefully, it’s going well and you feel you’ve made significant (even if small) adjustments in order to meet those goals. The majority of us,…

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Don’t Let These Digital Marketing Myths Scare You.

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Caution! The biggest barriers to small business owners taking advantage of digital marketing really boil down to the myths surrounding the online marketing world. Myth # 1 – Digital Marketing is some deep, dark secret. This black hole of unlimited information and “how to” options scare some business owners so much that they just avoid…

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How to Leverage Social Listening to Build Your Brand.

Flat style modern business people silhouettes brainstorming, meeting, gossip, social media content concept web vector. Talking couples businessman businesswoman and icon set collage.

Social Media Marketing isn’t always just about publishing content. Sometimes it’s about monitoring what users post about your brand. This is what social listening is all about. But, you can’t just watch for people to mention your company online; you need to be able to listen to what they are saying and extract insights from…

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Raising the Bar Episode 1

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Vlog Transcript What’s up, business people? This is Brian Evans with BT Web Group, where we believe that better marketing builds a better business. I’m right in between two big trucks right now. Driving in my car in between appointments. I wanted to record this quick short video for you because I was asked a…

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ORGANIZE – 8 Letters That Pack a Punch!

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Face it – if you aren’t organized in your own business how can you service your customers? We all know someone in our lives, whether professionally or personally, that is a little “extra”. For example, their desk is neat and everything has a place. Their notes are color coordinated and filed by date. They might…

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Video Marketing – Trend or Fad?

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So which is it; trend or fad? Video marketing is a trend that is not going away; in fact it’s growing! Video is EVERYWHERE! And don’t we love it?!? Here’s a couple fun facts: In 2014, 72 hours of video were uploaded to YouTube every minute. (Digimind) Today, that number has exploded to 400 hours…

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Website Content is Always Under Construction!

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Let’s get to work. Today, there’s no question that nearly all businesses have to have an online presence. In one word: Website! Our Founder and President, Brian will tell every business owner that “their website is their most important asset and their 24- hour employee.” Most business owners understand this fact and want to have…

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Marketing Strategies and how empathy can play a role.

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The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and…

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3 Social Media Marketing Trends That Will Dominate in 2019!

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Do you want to dominate 2019? Unless you’ve been living under a rock, you know that social media marketing is here to stay. It’s a necessary part of marketing strategy for any size business in any industry. With the change over to a new year on the calendar, here are three social media marketing trends…

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